Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how whatispad.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using whatispad.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, postal address, and phone number when you voluntarily submit contact forms or subscription requests.
Technical Data: IP address, browser type, operating system, referral source, and device identifiers.
Usage Data: Pages visited, time spent on pages, links clicked, search queries, and interaction patterns with Site content.
Cookies: Data stored through cookies, web beacons, pixels, and similar tracking technologies (see Cookie Policy below).
Affiliate Data: Information related to affiliate links, clicks, and referrals to third-party casino operators.

How We Use Information

We use the information we collect in the following ways:

To provide, operate, and improve the Site and its content.
To send you informational and promotional communications (with your consent where required).
To track affiliate referrals and commissions from casino partners.
To conduct analytics and understand user behaviour and preferences.
To monitor Site performance, security, and detect fraudulent activity.
To comply with legal obligations and enforce our Terms of Use.
To personalise your experience and deliver targeted content.

Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on whatispad.co.uk. Cookies are small files placed on your device that allow us to recognise you and remember your preferences.

Types of Cookies Used:

Essential Cookies: Necessary for Site functionality, security, and basic operations.
Performance Cookies: Used to analyse Site usage and improve performance through analytics.
Affiliate Tracking Cookies: Used to track referrals to casino operators and manage affiliate relationships.
Marketing Cookies: Used for advertising purposes and to measure advertising effectiveness.

Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may limit your ability to use certain features of the Site. For more information on managing cookies, please visit www.allaboutcookies.org.

Third-Party Links

whatispad.co.uk contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. When you click on affiliate links and visit third-party sites, you are subject to their respective privacy policies and terms of service.

We encourage you to review the privacy policies of any third-party websites before providing your personal information. The Company assumes no liability for the actions, policies, or practices of these third parties.

Your Rights

Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights regarding your personal data:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete data.
Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
Right to Restrict Processing: You may restrict how we use your data.
Right to Data Portability: You may request your data in a portable format.
Right to Object: You may object to marketing communications and certain processing activities.
Right to Withdraw Consent: You may withdraw consent for data processing at any time.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable law. Retention periods vary depending on the type of data and the purpose of processing:

Contact Information: Retained until you request deletion or unsubscribe.
Analytics Data: Typically retained for up to 26 months.
Affiliate Tracking Data: Retained for accounting and commission purposes as required by law.
Technical/Log Data: Retained for up to 12 months for security purposes.

If you request deletion, we will remove your data within 30 days, unless legal obligations require longer retention.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: privacy@whatispad.co.uk
Website: whatispad.co.uk
Jurisdiction: United Kingdom

We will respond to your inquiries within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

This Privacy Policy is effective as of January 2026 and may be updated periodically. We recommend reviewing this policy regularly for changes. Continued use of the Site following updates constitutes your acceptance of the revised Privacy Policy.